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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
AdWeek / Jason Lynch / Jan 25, 2017
“The elections also boosted last year’s ad revenue, driving the news genre to a 14.1 percent increase in ad spending over 2015. On the flipside, even though the average cost of an NFL spot jumped 6 percent, overall revenue for all networks that aired NFL games except for the NFL Network was up just 1 percent.” SW
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