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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
CNBC / Andrew Ross Sorkin / Mar 3, 2017
“The investment is the latest in a series of aggressive bets in digital media by NBCUniversal under Steve Burke, its chief executive. He has made investments in digital media assets including $400 million in Buzzfeed and $200 million in Vox. The company recently acquired SportsEngine, a digital business for youths involved in local team sports. It also bought Awesomeness TV, which has a big presence on YouTube as part of its deal for DreamWorks. In total, NBC has spent about $1.5 billion on digital assets in the past 18 months.”
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