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Schibsted / Ciaran Cody-Kenny and Eivind Fiskerud
/ Sep 25, 2017“The model predicts the likelihood of an individual user purchasing a subscription, based on their behavior on our websites and apps. To do this, we train a machine learning algorithm on a dataset of all logged-in users from a given observation period during which they do not have an active subscription, but some of them do go on to subscribe in the following target period. The algorithm learns the difference in behavior patterns between those that do not purchase and those that do purchase during the target period.” —
Tags:
analytics,
data,
machine learning,
Scandinavia,
Schibsted,
subsriptions
