I predict 2018 will be the year newsrooms focus on inventing new revenue streams. Journalism has never paid for itself. Historically, it’s been subsidized by some combination of advertising and/or subscriptions and/or wealthy owners.
Look for innovative new ways to finance reporting — and the twist is, I wouldn’t be surprised if the ideas come from journalists themselves, rather than from the business side. Ideas are already bubbling up around audio, syndication, licensing, partnerships, foundation grants, and more. These approaches enable journalists to preserve independence and integrity while allowing for funding that supports critically important work. What breakthrough concepts come next? Stay tuned.
Joanne Lipman is chief content officer of Gannett and editor-in-chief of USA Today.
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Matt DeRienzo A recession, then a collapse
Elizabeth Jensen Show your work
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Corey Johnson The pro-fact resistance
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Joanne McNeil Gatekeeping the gatekeepers
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
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Gordon Crovitz Serving readers over advertisers
Dan Shanoff You down with OTT? (Yeah, DTC)
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Tim Carmody Watch out for Spotify
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Rachel Davis Mersey AI, with real smarts
C.W. Anderson The social media apocalypse
Rick Berke Value is the watchword
Jennifer Coogan The future is female
Nik Usher The year of The Washington Post
Emma Carew Grovum Newsroom culture becomes a priority
Alexios Mantzarlis Moving fake news research out of the lab
Ray Soto VR reaches the next level
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Steve Grove The midterms are an opportunity
Andrew Losowsky The year of resilience
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Bill Keller A growing turn to philanthropy
Mike Caulfield Refactoring media literacy for the networked age
Lam Thuy Vo Breaking free from the tyranny of the loudest
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Nicholas Quah Stop talking trash about young people
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David Skok Finding an information-life balance
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Kristen Muller The year of the voter
Renée Kaplan The year of quiet adjustments (shhh)
Mira Lowe The year of the local watchdog
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Heather Bryant Building the ecosystems for collaboration
Justin Kosslyn The year journalists become digital security experts
Trushar Barot The Jio-fication of India
Sally Lehrman Trust comes first
Charo Henríquez Training is an investment, not an expense
Frédéric Filloux External forces
Corey Ford The empire strikes back
Feli Sánchez The year for guerrilla user research
Mi-Ai Parrish Blockchain and trust
Doris Truong Computer vision vs. the Internet vigilantes
Sarah Marshall Loyalty as the key performance indicator
Miguel Castro The arrival of the impact producer
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Imaeyen Ibanga Longform video leads the way
Vanessa K. DeLuca Women’s voices take center stage
Tanya Cordrey Finally, the seeds of radical reinvention
Jared Newman Venture funding and digital news don’t mix
Sam Ford The year of investing in processes
Alfred Hermida Going beyond mobile-first
Raju Narisetti Mirror, mirror on the wall
Will Sommer The year local media gets conservative
Sam Sanders Shine the light on ourselves
Carrie Brown Transparency finally takes off
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Basile Simon We need better career paths for news nerds
Amy King Let’s amplify visual voice
Caitlin Thompson Podcasting models mature and diversify
Eric Nuzum Beyond the narrative arc
Umbreen Bhatti The trust problem isn’t new
Vivian Schiller Pivot to tomorrow
Sydette Harry Listen to your corner and watch for the hook
Matt Carlson Attacks on the press will get worse
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Federica Cherubini The rise of bridge roles in news organizations
Craig Newmark Working together toward sustainable solutions
Juleyka Lantigua Women of color will reclaim and monetize our time
Claire Wardle Disinformation gets worse
Adam Thomas Sharing is caring: The year of the mentor
Alan Soon The rise of start of psychographic, micro-targeted media
Felix Salmon Covering bitcoin while owning bitcoin
Jim Brady With the people, not just of the people
Brian Lam Sketchy ethics around product reviews
Juliette De Maeyer A responsible press criticism
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