In 2018, we’ll commit to working hard to earn the trust of our audiences every single day — I hope, anyway.
Here’s what else I hope: that in doing so, we’ll commit to working just as hard to avoid centering a few loud voices at the expense of others. This year, we’ve frequently seen our leaders, from the president on down, discourage trust in news media. Recent surveys suggest it’s had an impact.
But the reality is that many people — take African Americans and Muslims, as examples — have long had reason to be skeptical of our industry’s ability and, frankly, desire to reflect their lives and their communities fairly, with accuracy and nuance. And they’ve been telling us that. If we lose sight of them in our panic over where we find ourselves today, we risk flattening critical differences between the reasons for distrust, and correspondingly, the actions we can take to address it. Worse, we risk abandoning our efforts as soon as the political winds shift.
We’ve come a long way from the days of viewing our audiences as a monolith, with a singular set of concerns. Let’s not go back to that in 2018.
Umbreen Bhatti is the director of the KQED Lab, the northern California public media organization’s innovation lab.
Monika Bauerlein The firehose of falsehood
Carlos Martínez de la Serna The new journalism commons
Debra Adams Simmons And a woman shall lead them
Sam Ford The year of investing in processes
Kinsey Wilson Facebook and Google: Help out or pay up
Luke O'Neil The end is already here
Richard Tofel The platforms’ power demands more reporters’ attention
Daniel Trielli The rich get richer, the poor scramble
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Sara M. Watson Feeds will open up to new user-determined filters
Mandy Velez texting is lit rn, fam
Cindy Royal Your journalism curriculum is obsolete
Jarrod Dicker Honesty in advertising
Errin Haines At the ballot, it’s time to count black women
Cory Haik Suffering from realness, pivoting to impact
Dheerja Kaur Fun with subscription products
Corey Ford The empire strikes back
Nushin Rashidian Publishers seek ad dollar alternatives
Miguel Castro The arrival of the impact producer
Raney Aronson-Rath Transparency is the antidote to fake news
Frédéric Filloux External forces
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Rachel Schallom Better design helps differentiate opinion and news
Michelle Ferrier The year of the great reckoning
Jared Newman Venture funding and digital news don’t mix
Hannah Cassius The year of the echo-chamber escapists
Kyle Ellis Let’s build our way out of this
Kim Fox Audience teams diversify their approach
Ståle Grut Reclaiming audience interaction from social networks
Mike Caulfield Refactoring media literacy for the networked age
Matt Boggie The intellectual equivalent of the Dead Sea
Nik Usher The year of The Washington Post
Carrie Brown Transparency finally takes off
Niketa Patel Live journalism comes of age
Jim Moroney Newspapers have to be good enough for readers to pay for
Raju Narisetti Mirror, mirror on the wall
Evie Nagy Pivot to mobile video frustration
Elizabeth Jensen Show your work
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Jennifer Choi Standing up for us and for each other
Amie Ferris-Rotman More female reporters abroad (please)
Tracie Powell The muting of underserved voices
Alan Soon The rise of start of psychographic, micro-targeted media
Mary Meehan Real lives are at stake in rural areas
Rodney Benson Better, less read, and less trusted
Ruth Palmer Risks will grow for news subjects — especially minorities
Matt Carlson Attacks on the press will get worse
Nicholas Quah Stop talking trash about young people
Caitlin Thompson Podcasting models mature and diversify
Pete Brown Push alerts, personalized
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Ray Soto VR reaches the next level
Tanzina Vega It’s time for media companies to #PassTheMic
Tanya Cordrey Finally, the seeds of radical reinvention
Jessica Parker Gilbert Design connects storytelling and strategy
Kawandeep Virdee Zines had it right all along
Juliette De Maeyer A responsible press criticism
Pablo Boczkowski The rise of skeptical reading
Justin Kosslyn The year journalists become digital security experts
Amy Webb Listen to weak signals
Alfred Hermida Going beyond mobile-first
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Emily Goligoski Looking beyond news for inspiration
AX Mina Memes and visuals come to the fore
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Julia B. Chan Looking for loyalty in all the right places
Molly de Aguiar Good journalism won’t be enough
Feli Sánchez The year for guerrilla user research
Sam Sanders Shine the light on ourselves
Rodney Gibbs Tech workers turn to journalism
Eric Nuzum Beyond the narrative arc
Edward Roussel Eyes, ears, and brains
Doris Truong Computer vision vs. the Internet vigilantes
Craig Newmark Working together toward sustainable solutions
Bill Keller A growing turn to philanthropy
Alice Antheaume Are you fluent in AI?
Dannagal G. Young Stop covering politics as a game
Heather Bryant Building the ecosystems for collaboration
Gordon Crovitz Serving readers over advertisers
Federica Cherubini The rise of bridge roles in news organizations
Cristina Wilson The year of the Instagram Story
Felix Salmon Covering bitcoin while owning bitcoin
Alexios Mantzarlis Moving fake news research out of the lab
Trushar Barot The Jio-fication of India
Rick Berke Value is the watchword
Tamar Charney We get serious about algorithms
Jesse Holcomb Information disorder, coming to a congressional district near you
Julia Beizer A longer view on the pivot
Joyce Barnathan It will be harder to bury the news
Christopher Meighan Passive partnership is in the rearview
Hossein Derakhshan Television has won
Laura E. Davis Writing answers before you know the question
Sally Lehrman Trust comes first
Aron Pilhofer We can’t leave the business to the business side any more
Emma Carew Grovum Newsroom culture becomes a priority
Mariano Blejman News games rule
Jamie Mottram From pageviews to t-shirts
José Zamora Revenue-first journalism
Michelle Garcia Navigating journalistic transparency
Borja Echevarría TV goes digital, digital goes TV
Matt Thompson Here come the attention managers
Kristen Muller The year of the voter
Kathleen McElroy Building a news video experience native to mobile
Monique Judge Letting black women tell their own stories
C.W. Anderson The social media apocalypse
Michael Kuntz The only pivot that might work
Andrew Losowsky The year of resilience
Lanre Akinola Making noise is not a strategy
Rachel Davis Mersey AI, with real smarts
Amy King Let’s amplify visual voice
Yvonne Leow The rise of video messaging
Renée Kaplan The year of quiet adjustments (shhh)
Dan Shanoff You down with OTT? (Yeah, DTC)
Mary Walter-Brown Show a little vulnerability
Zizi Papacharissi Women come back
Vanessa K. DeLuca Women’s voices take center stage
Sydette Harry Listen to your corner and watch for the hook
Tim Carmody Watch out for Spotify
Manoush Zomorodi Self-help as a publishing strategy
Charo Henríquez Training is an investment, not an expense
Brian Lam Sketchy ethics around product reviews
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Adam Thomas Sharing is caring: The year of the mentor
Caitria O'Neill The new court of public opinion
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Jim Brady With the people, not just of the people
Joanne McNeil Gatekeeping the gatekeepers
Jennifer Coogan The future is female
Joanne Lipman Journalists inventing revenue streams
Eric Ulken The year local publishers get smart(er) about change
Mira Lowe The year of the local watchdog
Alastair Coote The year of self-improvement
Andrew Haeg The year journalists become relationship builders
Rubina Madan Fillion Unlocking the potential of AI
Juleyka Lantigua Women of color will reclaim and monetize our time
Francesco Marconi The year of machine-to-machine journalism
S. Mitra Kalita The arc of news and audience
Andrew Ramsammy The year ownership mattered
Claire Wardle Disinformation gets worse
Corey Johnson The pro-fact resistance
Lam Thuy Vo Breaking free from the tyranny of the loudest
Damon Krukowski Reviving the alt-weekly soul
Matt DeRienzo A recession, then a collapse
Marie Gilot No assholes allowed
Pia Frey Address users as individuals
Will Sommer The year local media gets conservative
Mariana Moura Santos Think local, act global
Imaeyen Ibanga Longform video leads the way
Steve Grove The midterms are an opportunity
Jacqui Cheng Retailers move into content
Lucas Graves From algorithms to institutions
Taylor Lorenz Social and media will split
David Skok Finding an information-life balance
Mario García Storytelling finally adapts to mobile
P. Kim Bui The reckoning is only beginning
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Vivian Schiller Pivot to tomorrow
Jassim Ahmad Thriving on change
Umbreen Bhatti The trust problem isn’t new
Basile Simon We need better career paths for news nerds
Sarah Marshall Loyalty as the key performance indicator