We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“When it comes to open rates for the alerts, however, Apple News lags ABC News’ own apps. ABC News app alerts have open rates that are consistently in the ‘double digits,’ while on Apple News, its open rates are between 2 and 5 percent, said Colby Smith, VP of ABC News Digital. This is because ABC News can send personalized alerts on its own apps based on user interests, past consumption, location and other factors. This is not an option on Apple News.” —
Tags:
ABC News,
Apple News
