I’m a Metrocard-carrying New Yorker, so I say this from a place of love.
In 2019, New York, and by extension the East Coast, will have to accept that it simply cannot be the center of podcasting if we want our industry to grow and thrive while avoiding the pitfalls legacy media still faces because of its East Coast bias.
[Ducks for cover.] Hear me out.
The fact that New York has always been a mecca for creatives is a big part of why so many industries congregate there: fashion, music, theater, visual arts, culinary arts. But that gravitational pull often results in a type of reinforced groupthink that can stifle inclusion, repel difference, and alienate swaths of the country. (See any New York Times headline that includes the word “we” and the choral response that follows.)
I was part of New York media for many years, so I know the insulating effect it can have on writers and editors, on reporters and producers. Most of the time, our insularity only leads to the rest of the country rolling its eyes and calling us elitists. But in recent years, that East Coast bias has had serious consequences, like leaving most of us blindsided by the election of Donald Trump.
Establishment media wasn’t paying enough attention to what the rest of the country was saying, how they were aligning locally, what resentments they were harboring, and where they were misplacing blame for their lifes’ woes. Most outlets were focused on the usual powerful suspects in politics and eager to cash in on the clash of titans that they believed would inevitably end in the swearing in of the first woman president. But we know how that story ended.
As its ranks grow, podcasting seems to be on course to repeat this New York-centric mistake. City officials have declared it the podcasting capital of the world. They created a podcasting certification program. They’re challenging anyone who steps up for geographic supremacy. As a marketing ploy, it’s admirable.
But podcasting as an industry has to be bigger than New York. And we have to be intentional about making it so.
We have to embrace and celebrate producers from all parts of the country and from all social strata. We have to seek out the unusual suspects telling stories from unexpected places. We have to put them in our “best of” lists, tell our listeners about them, get behind their social campaigns, recognize them with awards, and make room for them on our conference panels.
And we have to do this for our industry as much as for ourselves. Podcasting has the potential to be a much more democratic medium than any before it — but that won’t happen by accident. And it won’t happen if we start off copying standard practices of legacy media.
Thankfully, we’re off to a promising start.
Pockets of podcasting greatness have already popped up around the country. Boston is a standout with PRX’s Podcast Garage, RadioPublic, and the wonderful Sound Education Conference at Harvard. Denver’s been put on the map in a big way by the brilliance of House of Pod. The Bay Area has scores of gifted producers and is home to the inimitable Reveal. My new home, Washington, headquarters NPR, the mothership of public radio, and will soon welcome a its own Podcast Garage.
While I’m optimistic that podcasting is already more welcoming and geographically inclusive, I also see how it sometimes recreates old patterns born out of a decidedly East Coast point of view. So I encourage us to be intentional about seeking out, including, celebrating, and partaking in worthwhile work everywhere it’s happening. We’ll be better for it, and so will our beloved industry.
Juleyka Lantigua-Williams is founder and CEO of Lantigua Williams & Co..
Matt Karolian Publishers come to terms with being Facebook’s enablers
Julia Rubin Meeting people where they are
Marie Shanahan Newsrooms take the comments sections back from platforms
Taylor Lorenz Personal branding is more powerful than ever
Christa Scharfenberg and Vickie Baranetsky The year of the lawsuit
Greg Emerson Power to the user
Emma Carew Grovum The year of the loyal reader
Adam B. Ellick Video forensic reporting goes mainstream — and local
Elizabeth Dunbar Local reporters reflect on what’s not important
Salem Solomon Correcting our corrections
Seth C. Lewis The gap between journalism and research is too wide
Millie Tran There is no magic — you’ve got this
Borja Bergareche Sainz de los Terreros Entering a more balanced era
Joel Konopo Influencers become the new liberated power in Africa
Lauren Katz Community becomes a core newsroom value
Manoush Zomorodi Tech will do for information overload what it did for mindfulness
Renan Borelli Developing loyalty means developing your talent
Candis Callison Learn from Indigenous journalists on covering climate change
Nicholas Jackson More transparency around newsroom decisions
Justin Kosslyn Text hits a tipping point
Ernst-Jan Pfauth Readers are only getting started
Angèle Christin Algorithms and the reflexive turn
Efrat Nechushtai Journalism wants to be your friend, not your teacher
Betsy O'Donovan and Melody Kramer The most beautiful sentence in 2019 is “No.”
Jonathan Stray More algorithmic accountability reporting, and a lot of it will be meh
Joe Amditis Give the audience a seat at the table
Tyler Fisher This is journalism’s do-or-die moment
Moreno Cruz Osório Damaged credibility and a new threat in Brazil
P. Kim Bui The misfits become the bosses
Steve Henn Smart speakers get smarter
Nathalie Malinarich Video — yes, video
Don Day Timewalls and other reader revenue experiments
Seema Yasmin We will create our own spaces
Nisha Chittal The homepage makes a comeback
Tamar Charney Seriously: What do you do for people?
Joshua P. Darr The nationalization of political news will accelerate
Tshepo Tshabalala Ahead of African elections, unlock partnerships with fact-checkers
Jenée Desmond-Harris It finally sinks in that some people aren’t white
Zainab Khan Publishers whose products can stand up to social media giants will win
Mandy Velez Putting the social back in social media
Craig Newmark The end of “loudspeakers for liars”
Rubina Madan Fillion Fighting the reality of deepfakes
J. Siguru Wahutu Think 2018 was bad? Wait until you see 2019
Amy Schmitz Weiss Local news isn’t where you thought it was
Hossein Derakhshan The news is dying, but journalism will not — and should not
Mike Isaac The old exit doors for digital media companies are closing
A.J. Bauer The coming splintering of conservative media
Mario García The rise of content “pilots”
Jonathan Gill Publishers build a common tech platform together
Kelsey Proud Journalism becomes the escape
Ernie Smith The year we step back from the platform
Rachel Davis Mersey Local news goes minimalist
Logan Molyneux Seeing social media for what it is
Pia Frey You can’t solve a crisis without treating it as a crisis
Callie Schweitzer The rise of the conveners
Andrea Faye Hart Doing less harm, not just more good
Elisabeth Goodridge Yes, they signed up — but our job’s not over
Kyra Darnton A shift to depth in video
Elizabeth Bramson-Boudreau A more sincere definition of “community”
Monique Judge Committing to the truth, calling out lies
Dheerja Kaur A focus on problems, not platforms
Shalabh Upadhyay A culture clash on India’s growing Internet
Jeff Chin We detox from Chartbeat
Almar Latour Reported facts, weaponized in service of action
Bill Adair Another year fighting Trump’s falsehoods
Jack Riley Facebook refugees, from ad revenue to news habits
Jeremy Gilbert AI finally becomes helpful
John Biewen Podcasts keep getting better
Francesco Marconi The year of iterative journalism
Laura E. Davis More access, but not that kind
Alyssa Zeisler We expand what (and how and who) we serve
Alexis Lloyd & Matt Boggie The year product leads media
Frank Chimero Leave the phone at home and put news on your wrist
Mat Yurow Content competition from the tech companies
Thomas Hanitzsch The rise of tribal journalism
Celeste LeCompte Local news needs local conversation to survive
Mariana Moura Santos From pageviews to impact
Steve Grove A reckoning for tech’s work with news
Patrick Butler Measuring impact will increase audience trust
Darryl Holliday Let’s talk about power (yours)
Matthew Pressman The battle over objectivity intensifies
John Garrett You can’t raise prices forever
Libby Bawcombe Haikus of the news
Reyhan Harmanci Selling more stories to Hollywood
Colleen Shalby Representation becomes more than a talking point
Sue Robinson Reporters go on the offensive
Kristen Muller Local news fails — in a good way
Rachel Glickhouse Newsrooms will prioritize audience needs
Winny de Jong Data journalism goes undercover
Heba Aly The rise of international nonprofit news
Elizabeth Jensen Going where the Acela can’t take you
Kjerstin Thorson Time to get mad about information inequality (again)
Chase Davis We can acknowledge what we don’t know
Soo Oh Just showing our work isn’t enough
Sarah Marshall A return to destination journalism
Axie Navas The traffic hunt, CMS battle, and magazine identity crises loom
Alberto Cairo A year of uncertainty and confidence
Tushar Banerjee Interactive ads will be the new face of display advertising
Johannes Klingebiel We all grow hooves
Carrie Brown Advocating a healthy civic life is no journalistic crime
Alexandra Svokos Good luck convincing us millennials to pay
Amy King We should listen to the kids (especially on Instagram)
Juleyka Lantigua Podcasting battles East Coast bias
Ben Werdmuller The platform tide is turning
Tim Carmody Unlocking the commons
Pablo Boczkowski Reimagining the media for post-institutional times
Kevin D. Grant A year to embrace journalism as public service
Becca Aaronson From bridge roles to product thinkers
Frank Mungeam Tonight at 11: News, sports, and climate change
Jesse Brown Canada’s subsidy for news backfires
Cristi Hegranes A year to invest in the security of local journalists
Josh Schwartz A pullback from platforms and a focus on product
Elva Ramirez News — but make it cinematic
Ruth Palmer and Benjamin Toff From news fatigue to news avoidance
Jean Friedman Rudovsky Cross-newsroom collaborations strengthen communities
Sarah Alvarez Simplify and redistribute
Francesco Zaffarano Towards a rethinking of journalism on social media
Rick Berke The year of loyalty
Elite Truong What do we owe the next generation?
John Saroff The pivot to reader revenue’s unintended consequences
Charo Henríquez Pivot to journalism
Andrew Donohue Voting rights becomes the new climate change
Cory Bergman Journalism as a technology service
Sarah Stonbely Mapping the local news ecosystem — with scale but detail
Carl Bialik Fatigued news consumers will pay more for less news
Dan Shanoff Bet on sports gambling
Kainaz Amaria We consider who’s behind the camera
Claire Wardle Forget deepfakes: Misinformation is showing up in our most personal online spaces
Raney Aronson-Rath We learn “digital” doesn’t have to mean “short”
Whitney Phillips Our information systems aren’t broken — they’re working as intended
Jonas Kaiser Catching up with “Neuland”
Errin Haines Say it with me: Racism
Simon Galperin After capitalism’s fire, journalism’s secondary succession
Bill Grueskin Toward a symphony model for local news
Brian Moritz The subscription-pocalypse is about to hit
Gideon Lichfield Goodbye attention economy, we’ll miss you
Jim Friedlich Meet Citizen Kane 2.0
Michael Grant More newsrooms experiment their way to success
Peter Bale Venture capital runs out of patience
Nico Gendron Reaching Generation Z beyond the coasts
Rasmus Kleis Nielsen A long, slow slog, with no one coming to the rescue
Victor Pickard We will finally confront systemic market failure
Eric Nuzum The year of the DIY podcast network
Zuzanna Ziomecka News leadership gets an overdue upgrade
Julie Posetti The year of the fight back
AX Mina The death of consensus, not the death of truth
Zizi Papacharissi Old interface, say hello to the new interface
Glyn Mottershead and Martin Chorley When a tech company pulls the plug on your story
Kawandeep Virdee Media wants to take care of you
Kate Myers Journalism continues to be bad for democracy
Angilee Shah The year news orgs say “yes” to real leaders
Peter Cunliffe-Jones The focus of misinformation debates shifts south
Catalina Albeanu Being responsible for what we don’t know
Shannon McGregor More bogus embedded tweets in our stories
Rodney Gibbs A bright — and young — year for audio
Sue Cross Return of the water cooler
Rishad Patel A design system for responsible publishing
Andrew Ramsammy The great re-pivot to audio
Linda Solomon Wood The year of the climate reporter
Alexandra Borchardt Newsrooms need to build trust with their journalists, not just the audience
Umbreen Bhatti The story doesn’t end for the people we quote
Adam Smith Platforms will have to help rebuild trust in news
Jesse Holcomb We’ll get better at making the case for local journalism
Mike Rispoli and Craig Aaron Government funds local news — and that’s a good thing
Michael Rain The year of the culturally relevant curator
Renée Kaplan Our future could lie within our own organizations
Mike Caulfield Ditch the media literacy cynicism and get to work
Cindy Royal For journalism curriculum to change, its faculty needs disruption
Ben Smith The pendulum starts to swing back
Mandy Jenkins Fight the urge to run away from social media
Adam Thomas In Europe, foundations invest in news
M. Scott Havens Time to swing for the fences
Masuma Ahuja Make foreign coverage less foreign
Matt Waite “I went to Node.js because I wished to live deliberately”
Gabriel Snyder Journalism doesn’t fit well in a funnel
Talia Stroud Engaging people across lines of difference
Knight Foundation A year of local collaboration
Geetika Rudra The year of actionable (local) journalism
Jennifer Dargan You don’t build diversity through one-off training sessions
Heather Chaplin Agree we’re partisan — for the democratic system
Jake Shapiro Podcasting is media’s slow food movement
Matt Skibinski Quality and reliability are the new currencies for publishers
Stephanie Edgerly It’s time to understand the un-audience
Meredith Artley Huge demand for…anything but politics
Nik Usher Three ways national media will further undermine trust
Robert Hernandez Racists and sexists get replaced
Robin Kwong Tech shouldn’t be the only field pollinating “news nerds”
Annie Rudd A more intimate aesthetic of politics — on Insta
Simon Rogers Data journalism becomes a global field
Carolina Guerrero Spanish-language audio blows up
Ståle Grut A new dawn for 3D tech in journalism
Rebecca Searles From silos to Swiss Army knife teams
Steve Myers From trying to cover it all to covering what matters
LaToya Drake Listen up: New stories, new storytellers
Ole Reißmann The rise of vertical storytelling
Joanne McNeil Building a digital hospice
Heather Bryant We are responsible for how we use our power
Stefanie Murray Local news wakes up and starts collaborating
Eric Ulken The year you actually start to like your CMS
Cherian George Fake news wins in Asia
Jared Newman AI-generated fakes launch a software arms race
Ariel Zirulnick Participation gets professional
Dave Burdick Seeing our blind spots
Rebecca Lee Sanchez We are all actors in the running rampant of political theater