Norway’s VG just launched a new section aimed at growing its Gen Z audience

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WAN-IFRA / Simone Flueckiger / Feb 3, 2020

“VG reaches half of the Norwegian population every day. Hence the average user of our main website is a 46-year-old male. If we do not recruit a new and younger audience, the average user will be 47 years next year. This is a deadly strategy. In the long term, we absolutely need to convert young people to become loyal users.”

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Tags: Gen Z, newspapers, Norway, VG