We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Lenfest Institute for Journalism / Emily Roseman
/ May 7, 2020“A member-gets-members ambassador campaign wasn’t a brand-new concept for Zetland…[In a 2018 campaign], new recruits got free access to Zetland stories through their ambassador, instead of paying the monthly member fee. But many of those new members didn’t stick: only half of them even logged on to Zetland after the campaign ended. Moll believes that giving free access sent the wrong message to their audience.” —
Tags:
membership,
Zetland
