We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Gator Watch officially began on July 9, 2019, when the nonprofit newsroom Block Club Chicago broke the news of a rare alligator sighting in west Chicago. Thirty stories and 4,000 T-shirts later, Gator Watch went down not only as a viral content series, but also one of Block Club’s most successful fundraising campaigns ever, with readers snapping up more than $100,000 in merchandise.” —
Tags:
Block Club Chicago,
Chance the Snapper,
fundraising
