Nieman Foundation at Harvard
HOME
          
LATEST STORY
How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
ABOUT                    SUBSCRIBE
What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Axios / Sara Fischer / Oct 20, 2021
“According to new data provided to Axios, Facebook says the News Tab now contributes to over 30% of overall Facebook news link referral traffic for U.S., U.K. and German publishers included in the tab. [VP of global news partnerships Campbell Brown] says the majority (88%) of referral traffic for news publishers from Facebook News in the U.S., U.K. and Germany are from people who don’t follow those pages already — which is 1.8 times higher than the referral traffic rate that publishers can expect to get from Facebook’s News Feed.”
Tags: ,