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Local journalists try new methods to reach, serve, and build trust with audiences
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Guardian / Mark Sweney / Sep 5, 2024
“Research by data firm Kantar, based on interviews with 18,000 consumers and 1,000 senior marketers around the world, has found that 26% of marketers are planning to cut back ad spend on X in 2025. ‘Marketers are brand custodians and need to trust the platforms they use,’ said Gonca Bubani, a director at Kantar.”
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