We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Part of The Post’s strategy to win back subscribers will also be spotlighting the journalists behind the stories. I’m told that The Post will soon begin a new marketing campaign featuring prominent reporters and columnists at the newspaper, including the likes of Ashley Parker, Dana Milbank, Eugene Robinson, Sally Jenkins, David Ignatius, Caroline Kitchener, Robin Givhan, and others. Expect to see individual faces on brand material, allowing readers to directly connect with trusted faces at The Post.” —SS
Tags:
advertising campaign,
Jeff Bezos,
subscribers,
trust,
Washington Post
