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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Journalists Pay Themselves / Lex Roman / Feb 22, 2025
Lex Roman ran an experiment and got 54 new subscribers with $180 and stolen memes. “Facebook ads may be cheaper for local news (over national, international or interest-based news.) Brian Skinner who writes Marin Buzz, a local newsletter, reported that he’s getting new subscribers at $0.23. He said he thinks the hyper-local target makes a difference in the cost.”
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