Mother Jones was among the first magazines to launch a website in 1993. In 2009, the magazine rebuilt its site on the open-source platform Drupal with the intent that readers help it with data mashups and other projects. The redesign also included a commenting system that allows users to tag comments as “solutions” or “results” as a way to highlight civic participation. The magazine was also among the first news organizations to join the data archiving project DocumentCloud.

In 2010, Mother Jones launched The Climate Desk, a collaborative initiative covering climate change, which it spearheaded. The project includes The Atlantic, the Center for Investigative Reporting, Grist, Slate, Wired, and PBS’ Need to Know. Mother Jones is also a founding member of the Media Consortium, a group of liberal publications that launched in 2006, also creating an advertising network.

The magazine reported record-breaking web traffic in February 2011, a 420 percent increase from the year before. Mother Jones attributed its growth in part to an expanded focus on explainers, which bring context to big news stories, as well as to rapid growth in social media. Its digital ad sales also rose 97 percent in the first of half of 2011 over the previous year. It doubled its previous record high traffic number in September 2012, when it posted a video of presidential candidate Mitt Romney making controversial comments about American who didn’t pay federal income tax. Its traffic continued to rise to new highs in 2014, thanks to continued work in drawing traffic from social media.