The magazine consistently lost money from the 1980s through the mid-2000s, but has generally operated at a slight profit since then. Its circulation topped 1 million in the early 2000s and has risen 23 percent since Remnick’s arrival.

The New Yorker’s website has historically been primarily intended to generate print subscriptions to the magazine, which has a print circulation of close to 1 million. Much of the magazine’s content, as well as its archives, are available only to subscribers, though the website includes a significant amount of free online-only content, including podcasts, videos, blogs and audio slideshows. In 2014, the magazine relaunched its website and announced it would launch a metered paywall later that year, preceded by three months of free archives.

The magazine significantly expanded its web operation in late 2011, growing its web staff to 12 employees. As of mid-2014, its traffic had grown from 3 million to 10 million monthly unique visitors with a heavy emphasis on social and mobile media. In 2013, it hired former BuzzFeed staffer Matt Buchanan and announced plans to expand its verticals into business, science, and technology. It launched a science and tech vertical in April 2013, along with new books and humor verticals around the same time. It also moved into native advertising in 2013.

The magazine launched a paid digital edition in 2008, as well as a subscription-based iPad edition. It was also made available for subscription on the Google Android-power Samsung Galaxy tablet in May 2011 as part of a “digital newsstand” project by a consortium of magazine publishers called Next Issue Media.

In July 2011, it reported 100,000 iPad readers, including 20,000 who subscribed solely to the iPad edition. It also launched a free “Goings On” iPhone and Android app in August 2011 and an iPhone app of the magazine, free for subscribers and paid for others, in August 2012. The magazine has also experimented with e-books and other paid digital compilations.

The New Yorker introduced Strongbox, a Tor-based leak submission system designed by Kevin Poulsen and Aaron Swartz, in 2013.