Nieman Foundation at Harvard
HOME
          
LATEST STORY
The media becomes an activist for democracy
ABOUT                    SUBSCRIBE
Sept. 28, 2011, 2 p.m.

The Boston Globe’s new paywall strategy: A Nieman Journalism Lab discussion

Top Globe execs talk about the split between (free) Boston.com and (paid) BostonGlobe.com.

On Monday night, we were happy to host a discussion with some top execs at The Boston Globe on their new two-site paywall strategy. Thanks to all of you who either came to Lippmann House for the event, watched the livestream, or followed along on Twitter. We’ve now got video of the full event, which got into some meaty issues around paid content, the merits of a “print-like” experience, and how newspapers are evolving.

Above, you’ll see, from left to right, me; Michael Manning, Globe product manager; Lisa DeSisto, Globe chief advertising officer; Marty Baron, Globe editor; and Chris Mayer, Globe publisher. Enjoy.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).
POSTED     Sept. 28, 2011, 2 p.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”