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The media becomes an activist for democracy
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Dec. 7, 2011, 12:24 p.m.
LINK: www.minnpost.com  ➚   |   Posted by: Joshua Benton   |   December 7, 2011

Another set of data points for the paywall hopper: The Minneapolis daily has seen pageviews drop 15 percent and uniques drop 10 percent, which should add up to under $100K/year in online ad revenue.

Those 5,900 new digital subscribers are paying $2 a week, and more than a thousand added Sunday print.

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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”