Editor’s Note: We’re wrapping up 2011 by asking some of the smartest people in journalism what the new year will bring.

Today, it’s web pioneer Dave Winer, a man key to the evolution of many of the publishing technologies we use online today, and currently a visiting scholar in journalism at NYU.

Nieman Journalism Lab at Harvard has asked me to contribute a piece for their end-of-year roundup. I did one last year. I guess we were thinking about paywalls then. It’s not such a hot topic now.

At the end of this year I’m thinking about the need for proper criticism of software, alongside other arts like theater, movies, music, books, travel, food and architecture. It’s finally time to stop being all gee whiz about this stuff. Tech is woven into the fabric of our culture, as much as or more so than the other arts. And it’s headed toward being even more interwoven.

We all need this, on all sides of the art. As users and creators. There’s very little understanding of how we work. That’s illustrated perfectly by the Isaacson bio of Steve Jobs. We now see what a disaster this is going to be, from the future-historian point of view.

I’ve thought that perhaps a panel of product creators could give awards to journalism that really captures the spirit of technology. The goal would be to move away from the lone inventor myth and see tech projects as more like film production or a even more apt, a TV series. Software is a process. It’s not like Starry Night, as Joni Mitchell said, but it’s not like a song either. It’s like Breaking Bad or Dexter or Boardwalk Empire.¹

If I could nudge the editorial people in a new direction, this would be it.

Let’s advance the art of technology criticism.

PS: I’d also like to see J-school students learn how to manage infrastructure.

1. And when a developer sells out and the acquirer shuts the service down, it’s like Deadwood, leaving the users in a lurch, wishing to know how it turned out! :-(

   Ian MacShane: “You’ll never know what the fuck really happened.”

   Joni Mitchell: “That’s one thing that’s always, like, been a difference between, like, the performing arts, and being a painter, you know. A painter does a painting, and he paints it, and that’s it, you know. He has the joy of creating it, it hangs on a wall, and somebody buys it, and maybe somebody buys it again, or maybe nobody buys it and it sits up in a loft somewhere until he dies. But he never, you know, nobody ever, nobody ever said to Van Gogh, ‘Paint a Starry Night again, man!’ You know? He painted it and that was it.” [↩]