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The media becomes an activist for democracy
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March 19, 2012, 10:51 a.m.
LINK: adage.com  ➚   |   Posted by: Joshua Benton   |   March 19, 2012

Google’s poured millions into content partnerships, some of which has ended up in the pockets of news organizations (e.g., Slate, Reuters, Pitchfork, SB Nation). AdAge’s Michael Learmonth reports there’s more coming. And magazines could be a beneficiary:

YouTube’s programmers…are looking at other content genres that would benefit from investment. One of [content chief Robert] Kyncl’s best sources is the magazine newsstand. If there’s a genre with a print publication serving it, there’s probably room for a YouTube channel.

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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”