“Financial Times passes 2m users for its HTML5 web app” | Nieman Journalism Lab

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“Financial Times passes 2m users for its HTML5 web app”

LINK: www.guardian.co.uk ➚ | Posted by: Joshua Benton | April 24, 2012

Not a bad rate: launched in June 2011, at 1 million users in November 2011, at 2 million users in April 2012. Mobile now accounts for 12 percent of FT.com subscriptions and 19 percent of traffic, the Guardian reports.

Would be interesting to see data from a news outlet with less high-end readers, since the primary issue with any HTML5 app is discoverability (finding the thing without having an app store to search) and permanence (a still-awkward process for saving the app as a home screen icon.)

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