Nieman Foundation at Harvard
Add “getting a pumpkin spice latte” to the list of ways to get free access to New York Times stories. The newspaper is offering readers 15 free stories a day if they’re on Starbucks wifi. The two companies announced today that readers would be able access the stories through the Starbucks Digital Network. SDN, which launched in 2010, assembles news from companies including Yahoo, USA Today, and the Times for coffee sippers.
The Times previously offered free access to Times Reader (its Adobe AIR app) via SDN, but the Times’ press release notes, interestingly, that the new service will be a “new web-based, cross-platform solution [that] utilizes a responsive design optimized for desktops, tablets and smartphones.” Sounds like it might be a sibling to the Times HTML5 app that debuted last fall.
One comment:
3 articles over 5 sections, with the sections shifting, is a model with too much hair on it. One needs a spread sheet to track articles read and sync it all. Does the digital department of the NYT never get it? They take the germ of a new idea and corrupt it.
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