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The media becomes an activist for democracy
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Aug. 28, 2009, 5:54 p.m.

Links on Twitter: Measuring user engagement at Business Week, ramping up external links at the BBC, raiding Google’s offices in Italy

Business Week measures user engagement: number of comments per piece of content. It’s up to 34. Goal is 100 http://tr.im/xlfx »

After ramping up external links, BBC sees 10-12 million clickthroughs a month to other sites http://tr.im/xlb9 »

Authorities searched Google’s offices in Italy as part of a (bewildering) complaint by newspapers there http://tr.im/xlB9 »

How to make your eyes twinkle and other tips for shooting video of yourself http://tr.im/xnbN »

POSTED     Aug. 28, 2009, 5:54 p.m.
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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”