Nieman Foundation at Harvard
HOME
          
LATEST STORY
How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
ABOUT                    SUBSCRIBE
June 20, 2013, 10:13 a.m.
Mobile & Apps
LINK: www.nytimes.com  ➚   |   Posted by: Justin Ellis   |   June 20, 2013

Since 2011, the Times’ web paywall and app paywall have functioned differently. The website gave nonsubscribers a maximum number of articles per month; its apps set aside a subset of top stories that were free to all, but put everything else beyond reach.

The newspaper just announced it would be normalizing that divide, creating a meter for readers of the company’s mobile applications. Starting June 27, nonsubscribers will be able to read three articles per day through the app before being prompted to sign up for a subscription. After that, they’ll still get to browse headlines and article summaries. Videos will remain free inside the app, as Denise Warren, the Times executive vice president of the digital products and services group, previously told the Lab in April.

This spring, Times CEO Mark Thompson promised the company would be introducing a new suite of digital products to broaden its base of readers. But the Times’ mobile meter doesn’t come at a new price point. For an app-centric reader, the cheapest option for reading the Times starts at $15 every four weeks, which provides access to NYTimes.com and smartphone apps.

The timing may just be a coincidence, but the Times’ soon-to-be sold sibling, The Boston Globe, introduced a new mobile app subscription plan Wednesday which will cost readers $3.99 a month.

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
In the wake of the 2024 election, where “democracy” was not a top issue for most voters, local news messaging focused on democracy may not suffice to build the broad coalition essential to give local news in the U.S. a sustainable future.
Robert W. McChesney, America’s leading left-wing critic of corporate media, has died
After studying the early days of radio, McChesney developed a holistic critique of media structures that exposed how open they were to manipulation by those in power.
“Some hard and important lessons”: One of the most promising local news nonprofits looks back — and ahead
The National Trust for Local News is a nonprofit organization with a mission so important even its harshest critics want it to succeed.