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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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Articles by Jennifer Brandel and Mónica Guzmán

Jennifer Brandel is CEO of Hearken. Mónica Guzmán is cofounder and editor of The Evergrey.
“In the future, we’ll instead organize the editorial meeting around this all-important question: “What can we help the public understand or do today?” We won’t start with our ideas — we’ll start with the information gaps the public demonstrates they have, and focus our efforts squarely on filling those gaps.”