Pia Frey | Nieman Journalism Lab

Articles by Pia Frey

Pia Frey is cofounder of Opinary.

Publishers start polling their users at scale

“Every good conversation starts with a question.”

Building growth through tastemakers and their communities

“The clearer the editorial profile of a particular niche, the higher the potential to build a loyal and paying audience around it.”

You can’t solve a crisis without treating it as a crisis

“In the words of your kind of people, the planet will have a very, very bad user experience.”

Address users as individuals

“Every relationship starts with a conversation. One of the challenges we’ll be facing this coming year is how to communicate with users in an effective way in order to shift them through the stages of the loyalty funnel.”