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A year in, The Guardian’s European edition contributes 15% of the publisher’s pageviews
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Articles by Rachel Sklar

Rachel Sklar is an author and commentator who is currently, among many other roles, the editor-at-large at Mediaite.
“Does this mean every single new tweet or podcast or TinyLetter or YouTube video will explode into viral acclaim? Of course not. But some of them will. Because there is an audience for it, and a market for it.”
“Organizations are realizing that actual diversity results takes effort and commitment, and can’t be waved away with an obligatory seminar and vague promises to do better. It comes down to making it a priority.”
The cultural critic on what 2012 will bring for branding, diversity, and serendipity…and what hipster angels have to do with the media’s future.