Sam Ford | Nieman Journalism Lab

Articles by Sam Ford

Sam Ford consults with journalism, media, civic engagement, and marketing leaders on their approaches to storytelling, engagement, audience participation, and understanding culture. He is a research affiliate with MIT Comparative Media Studies/Writing and an instructor at Western Kentucky University. Among other projects, he is currently working with MIT Open Documentary Lab and USC Civic Paths on the Future of Work in Kentucky initiative and with the Columbia University Tow Center for Digital Journalism on the “From Polarization to Public Sphere” initiative

We’ll find better ways to archive our work

“I’m more interested in ever in endeavors to make reporting with ongoing value more accessible.”

The year of investing in processes

“In a quest to find a solution that will work for everyone, we too often invest in ideas that don’t work particularly well for anyone.”

The year we talk about our awful metrics

“The industry is running on metrics that serve no one well, but we continue chugging along because we all equally accept the lie.”