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Articles by Sarah Scire

Sarah Scire is the deputy editor of Nieman Lab. Previously, she worked at the Tow Center for Digital Journalism at Columbia University, Farrar, Straus and Giroux, and The New York Times.
@SarahScire
“What we’re trying to solve for is not necessarily a business model problem. We’re trying to solve for an ownership incentive problem.”
The first daily newspaper in the U.S. to become a nonprofit has published a refreshingly readable and transparent annual report.
Nonprofit newsrooms are competing for limited funding and attention spans, grappling with diminishing returns on social, and trying to address low trust in media. It’s forcing outlets large and small to adapt to survive.
“I’ve joked about Businessweek(ish); I don’t think that one was really considered.”
The new brand campaign is aimed at younger versions of existing Journal readers. The various “It’s Your Business” ads center some of the newsroom’s edgier and more evergreen journalism.
As social platforms falter for news, a number of nonprofit outlets are rethinking distribution for impact and in-person engagement.
“We will all have to adjust to a new workflow. If it is a bottleneck, it will be a failure.”