Sarah Scire is the deputy editor of Nieman Lab. Previously, she worked at the Tow Center for Digital Journalism at Columbia University, Farrar, Straus and Giroux, and The New York Times.
Nonprofit newsrooms are competing for limited funding and attention spans, grappling with diminishing returns on social, and trying to address low trust in media. It’s forcing outlets large and small to adapt to survive.
The new brand campaign is aimed at younger versions of existing Journal readers. The various “It’s Your Business” ads center some of the newsroom’s edgier and more evergreen journalism.
Scire, Sarah. "Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 23 May. 2024. Web. 16 Mar. 2025.
APA
Scire, S. (2024, May. 23). Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution. Nieman Journalism Lab. Retrieved March 16, 2025, from https://www.niemanlab.org/2024/05/postcards-and-laundromat-visits-the-texas-tribune-audience-team-experiments-with-irl-distribution/
Chicago
Scire, Sarah. "Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution." Nieman Journalism Lab. Last modified May 23, 2024. Accessed March 16, 2025. https://www.niemanlab.org/2024/05/postcards-and-laundromat-visits-the-texas-tribune-audience-team-experiments-with-irl-distribution/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2024/05/postcards-and-laundromat-visits-the-texas-tribune-audience-team-experiments-with-irl-distribution/
| title = Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 23 May 2024
| accessdate = 16 March 2025
| ref = {{harvid|Scire|2024}}
}}
