The newsonomics of podcasting

A five-part series on how the on-demand audio industry is growing and adjusting to its success.

Ken DoctorSeptember 12, 2016

An island no more: Inside the business of the podcasting boom

Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.

Ken DoctorSeptember 13, 2016

And now a word from our sponsor: Host-read ads and the play between niche and scale

Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.

Ken DoctorSeptember 14, 2016

Are you ready to pay for a Netflix for podcasts?

Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.

Ken DoctorSeptember 15, 2016

A growing layer of technology will help determine where podcasting goes next

Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.

Ken DoctorSeptember 16, 2016

So what kind of a show does podcasting have in store for us?

The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.