Daily Mail » Encyclo » Nieman Journalism Lab

about / archives / contact / subscribe / twitter

Daily Mail

Key links:

Primary website:
dailymail.co.uk

Primary Twitter:
@MailOnline

All key links »

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily Mail is a British tabloid newspaper with the largest online audience in the world.

Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.

Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.

In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.

Peers, allies, & competitors:

Recent Nieman Lab coverage:

Dec. 11, 2024 / Gideon Lichfield

The media becomes an activist for democracy — It’s time for American journalism to rewrite its own job description. The model used to go like this: Bad things happen. Journalists reveal them. Voters demand change. Politicians respond by reforming institutions....

Dec. 11, 2024 / Marlon A. Walker

Embracing influencers as allies — A friend recently shared a social media post about a political scandal rocking Jackson, Mississippi. The post caught my attention because it drew on reporting work done by The Marshall Project’s local journalists t...

Dec. 11, 2024 / Meredith Artley

Action over analysis — They say that defining the problem is the key to finding the solution. Much work for many years has gone into articulating the many problems confronting journalism and the media. These problems include: A lack of trust i...

Dec. 11, 2024 / Matthew Pressman

The New York Times will hire a pro-Trump columnist — In January 1973, two months after Richard Nixon’s resounding election victory, the New York Times announced that it was adding a new columnist to its opinion pages: William Safire, a speechwriter for Nixon and his ...

Dec. 11, 2024 / Doris Truong

Watch your language — As we enter the new year, journalists need to reassert vigilance about the words we use and whether our choices play down the severity of conditions other humans face. Too often, the humanity of our sources gets diminish...

All Lab posts on Daily Mail »

Recently around the web, from Mediagazer:

All Mediagazer posts on Daily Mail »

Primary author: Linda Kinstler. Main text last updated: June 12, 2014.

Make this entry better

Explore: Quora

Quora is an online community that provides a forum for users to ask questions and provide answers. Quora was founded in 2009 by Charlie Cheever and Adam D’Angelo, who worked at Facebook before leaving to start the new company. At the launch of the company D’Angelo said “Our belief is that more than 90 percent…

Put Encyclo on your site

Embed this Encyclo entry in your blog or webpage by copying this code into your HTML: