NBCNews.com was a website launched in July 2012 after Microsoft and NBCUniversal dissolved the jointly owned and operated MSNBC.com.

The site contained MSNBC TV content until MSNBC relaunched its own MSNBC.com site in 2013. NBC relaunched NBCNews.com in 2014 with an emphasis on original digital video.

Previously, msnbc.com was corporately separate from the cable channel MSNBC, though it was launched along with MSNBC in 1996. While the cable channel has been owned by NBCUniversal since 2005, msnbc.com remained a 50/50 partnership between NBC and Microsoft. In mid-2012, NBC was reported to be buying Microsoft’s half of msnbc.com, with the site being rebranded as NBCNews.com.

Msnbc.com was the third-largest news site on the web by unique visitors as of April 2011. It had long been recognized as one of the web’s most innovative news sites, winning numerous online journalism awards. During the early 2000s, the site found success even as the cable channel struggled. It turned a profit for the first time in 2004.

During that time, the site experimented with a comprehensive classified section and a personalized news aggregator and was one of the web’s largest news video providers.

In the latter part of the decade, msnbc.com made several acquisitions of web-based news startups. In 2007, it bought the Seattle-based Newsvine, a social news website.