During Tierney’s tenure, both newspapers’ circulation continued a sharp drop, and both newsrooms’ staffs were cut dramatically. The papers’ coverage of local issues decreased substantially and the Inquirer went on a Pulitzer drought, not winning one until 2012. The Daily News earned a 2010 Pulitzer Prize for investigative reporting for stories on a rogue police narcotics squad.

The company was put on the block again in early 2012, eventually being sold to a group of local investors for $55 million, barely one-tenth of its sale price in 2006 and equal to its sale price in 1969. Then-publisher Greg Osberg was reported to have meddled with the papers’ coverage of the sale process.

The papers’ new owners rehired former Inquirer editor Bill Marimow to the same position in 2012, though he was fired in 2013 as part of an intra-owner struggle that led two owners to sue the company over Marimow’s firing. (He was later reinstated by a judge.) Several of the papers’ owners accused each other of meddling, and the conflict between owners led the paper to be put up for sale again in 2014, with Lenfest and Lewis Katz — who had been the minority owners — buying the paper outright. Katz died in a plane crash later that week, and Lenfest bought out Katz’s share from his son.

The papers introduced a paywall in April 2013 that limited access to print or digital subscribers, with no free access for other users. The papers had long talked publicly about paid content plans. Tierney said repeatedly he planned to charge for access to Philly.com, once saying he planned to institute a paywall by the end of 2009. Osberg said in June 2010 he didn’t plan to put the site behind a paywall but might pursue other forms of paid content, particularly in mobile media.

The Inquirer was among the first newspapers to use crowdsourcing techniques during the mid-1990s, when it published a police database online and asked readers to find misclassified crimes. In 2011, a Philadelphia Media Network hyperlocal news site began listing stories that reporters were working on.

In 2008, an Inquirer editor sent an internal memo informing the newsroom that the paper would no longer post investigative reporting, features, or reviews online before they appeared in print. After the policy was met with harsh criticism, editors sent another memo explaining when to post stories online and when to hold them for print.

In 2010, the newspapers continued to experiment with online tactics, devising a formula to measure audience engagement and trying a badge-based system for top users.

In 2011, the papers announced they would begin selling discounted Android tablets with their content built in, and launched an incubator for locally oriented tech startups, initially housing three such businesses with mixed results. The program received $345,000 from the Knight Foundation to expand in 2013.