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Key links:
Primary website:
usatoday.com
Primary Twitter:
@usatoday

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

USA Today is a national daily newspaper based in McLean, Va., and owned by the media company Gannett.

USA Today is America’s largest newspaper by circulation, with 3.2 million print and digital copies as of 2014, many of those distributed via inserts in Gannett’s other newspapers and others distributed free to hotel guests. Its total print circulation was 1.1 million in 2013, and its individual paid circulation was just more than 600,000 in 2012.

USA Today faced significant circulation declines in 2009 and 2010, due largely to declines in travel. In response to the declines in circulation and advertising revenue USA Today announced it would redesign its front page in 2011 and make changes to coverage areas and design. In 2013, USA Today nearly doubled its circulation from about 1.6 million to 2.9 million by adding it as an insert in other Gannett newspapers.

The paper’s had a newsroom staff of about 430 in 2014.

The newspaper was founded in 1982 as the United States’ first general-interest national newspaper. It was set apart by its colorful, television-inspired design and short, simple writing style, widely criticized but eventually adopted by many smaller newspapers.

USA Today occasionally has been recognized for its in-depth and investigative reporting, such as its 2006 stories about federal collections of domestic phone records.

Beginning in 2014, USA Today provides daily content for Gannett’s other newspapers. It also expanded its nationwide coverage around the same time.

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Primary author: Mark Coddington. Main text last updated: July 17, 2014.
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