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Key links:
Primary website:
wired.com
Primary Twitter:
@wired

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

Wired is a monthly American technology magazine published by Conde Nast.

Wired was founded in 1993 by a group, led by Louis Rossetto and Jane Metcalfe, that became known as Wired Ventures. In 1998, Rossetto and Metcalfe lost control of the magazine to a group of investors who sold it to Conde Nast.

In 1994, Wired launched HotWired, the first commercial web magazine, which eventually was renamed Wired News. Wired News was sold to the search engine Lycos in 1998, shortly after the magazine was purchased by Conde Nast. For eight years, Wired News was owned by a different company from Wired, despite being the magazine’s online presence. In 2006, Conde Nast bought Wired News, though the magazine and its website remain separate entities.

While Wired.com had languished over its last few years under Lycos, its traffic rose quickly under Conde Nast. The magazine’s circulation has steadily increased over the past decade, though its ad pages declined sharply in early 2009. They had flattened by 2012, while digital advertising revenue equaled print for the first time. In 2013, it launched Amplifi, a unit devoted to native advertising.

Wired Digital also runs the social news website Redditbought by Conde Nast in 2006 — and the popular tech blog Ars Technica, a 2008 Conde Nast purchase. Wired’s U.K. division also runs a consulting division.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
March 18, 2025 / Joshua Benton
Wired’s un-paywalling of stories built on public data is a reminder of its role in the information ecosystem — The federal government does a lot of things. It lifts millions of seniors out of poverty! It forecasts avalanches! It invades foreign countries based on dubious intelligence! It determines what time it is! And when it...
Dec. 2, 2024 / Hanaa' Tameez
News outlets push vertical video to the homepage — You’ve probably noticed that when you open your favorite news site or app, there’s a lot more video. When Wired had six reporters follow a robotaxi from autonomous car company Waymo around San Francisco, for example,...
March 6, 2023 / Sarah Scire
Wired tells readers what it will use generative AI for — and what’s off-limits — Despite some high-profile cautionary tales, publishers have been announcing experiments with generative AI — many using OpenAI’s ChatGPT or similar tech — left and right. But Wired is the first news outlet I&#...
May 3, 2019 / Laura Hazard Owen
Wired is a little more than a year into having a paywall. Here’s what it’s learned. — It’s been a little over a year since Wired.com launched its metered paywall, which allows readers to access four free stories a month before they’re asked to subscribe. (In a special offer right now, you can ...
Feb. 1, 2018 / Ricardo Bilton
Learning from the New Yorker, Wired’s new paywall aims to build a more “stable financial future” — Wired’s brand and mission may align it closely with the koan of the internet revolution that “information wants to be free,” but the days of unlimited free content at Wired.com are coming to an end. Sta...

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Primary author: Mark Coddington. Main text last updated: August 15, 2013.
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