Plus: One way local newspapers covered the pandemic well, how rational thinking can encourage misinformation, and what a Muslim journalistic value system looks like.
“We talk to a lot of towns where there is no newspaper anymore; there’s no community center anymore; the town store shut down. And this is kind of it.”
Plus: News participation is declining, online and offline; making personal phone calls could help with digital-subscriber churn; and partly automated news videos seem to work with audiences.
The new brand campaign is aimed at younger versions of existing Journal readers. The various “It’s Your Business” ads center some of the newsroom’s edgier and more evergreen journalism.
Scire, Sarah. "What can The Wall Street Journal’s new ad campaign tell us about its future?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Jun. 2024. Web. 21 Dec. 2024.
APA
Scire, S. (2024, Jun. 11). What can The Wall Street Journal’s new ad campaign tell us about its future?. Nieman Journalism Lab. Retrieved December 21, 2024, from https://www.niemanlab.org/2024/06/what-can-the-wall-street-journals-new-ad-campaign-tell-us-about-its-future/
Chicago
Scire, Sarah. "What can The Wall Street Journal’s new ad campaign tell us about its future?." Nieman Journalism Lab. Last modified June 11, 2024. Accessed December 21, 2024. https://www.niemanlab.org/2024/06/what-can-the-wall-street-journals-new-ad-campaign-tell-us-about-its-future/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2024/06/what-can-the-wall-street-journals-new-ad-campaign-tell-us-about-its-future/
| title = What can The Wall Street Journal’s new ad campaign tell us about its future?
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 11 June 2024
| accessdate = 21 December 2024
| ref = {{harvid|Scire|2024}}
}}
