Audience & Social | Hubs | Nieman Journalism Lab

Stories on Audience & Social

Owen BergJanuary 31, 2024

How to meet readers where they are (when where they are is offline)

“Traffic to news sites through social media has dropped in recent years, and over half of adults over 65 don’t use social media at all. We wanted to build a way to get The City’s service journalism to New Yorkers who wouldn’t otherwise see it.”

Sara TalposJanuary 18, 2024

Did the battle against “misinformation” go too far?

The pandemic brought a massive effort to limit the spread of bad health information. Did it do more harm than good?

Imran Rahman-JonesJanuary 17, 2024

Young people are giving up on BBC News. A new podcast is helping try to get them back

“It’s quite lazy to say that young people don’t care about news.”

Mark Coddington and Seth LewisJanuary 3, 2024

Is your Instagram feed “news”? Depends on how you feel.

Plus: How AI exacerbates the news industry’s reliance on Big Tech, how Elon Musk’s takeover of Twitter led to “strategic disconnection,” and why journalism educators need to talk more about hostility.

Sarah ScireDecember 5, 2023

Most readers want publishers to label AI-generated articles — but trust outlets less when they do

“We already expect quite a lot from the public in terms of media literacy to be able to navigate the contemporary information environment; the use of these technologies in news adds a whole other layer to that.”

Hanaa' TameezDecember 4, 2023

Here’s how 13 news outlets are using LinkedIn newsletters

“While you’re less at the whim of the algorithm, it’s still social media.”

Benjamin Toff, Ruth Palmer and Rasmus Kleis NielsenNovember 30, 2023

So who are the consistent news avoiders?

“No single variable is more predictive of whether someone consistently avoids news than their level of interest in politics and civic affairs.”

Sarah ScireNovember 29, 2023

A picture is worth a thousand words? Meet the nonprofit newsrooms hiring editorial cartoonists

Few newspapers still employ full-time cartoonists. But some digital outlets are turning to the art form.

Eli GottliebNovember 15, 2023

People fact-check social media posts more thoughtfully when they’re paired with someone who doesn’t share their perspective

“Because publicly funded educational institutions are committed to promoting informed debate and preparing the nation’s future citizens, my colleagues and I believe they remain some of the most promising places to try this approach.”

Mark Coddington and Seth LewisNovember 13, 2023

“Arguments on a daily basis”: How couples who disagree politically navigate news

Plus: Silent corrections to stories, how viral videos draw attention to right-wing news, and journalists’ (somewhat) like-minded Twitter networks.

Older articles

Newer articles