A bet on live video, a busy news year, and maximizing staff talents let the Alexander City Outlook increase its digital ad revenue 80 percent in a year’s time.
“We’re never going to beat Google and Facebook in advertising. Let’s focus on what we can beat them at, and that’s being local and selling business owners something that they need terribly.”
“This is the era of media companies as facilitators. How can we build and leverage tools that move the entire advertising ecosystem forward? Media is now a proactive economy, not a reactive one.” Jarrod Dicker
Lichterman, Joseph. "D.C. publisher Local News Now closed two sites last year, but it’s still bullish on advertising." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Jan. 2017. Web. 12 Oct. 2024.
APA
Lichterman, J. (2017, Jan. 11). D.C. publisher Local News Now closed two sites last year, but it’s still bullish on advertising. Nieman Journalism Lab. Retrieved October 12, 2024, from https://www.niemanlab.org/2017/01/d-c-publisher-local-news-now-closed-two-sites-last-year-but-its-still-bullish-on-advertising/
Chicago
Lichterman, Joseph. "D.C. publisher Local News Now closed two sites last year, but it’s still bullish on advertising." Nieman Journalism Lab. Last modified January 11, 2017. Accessed October 12, 2024. https://www.niemanlab.org/2017/01/d-c-publisher-local-news-now-closed-two-sites-last-year-but-its-still-bullish-on-advertising/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/01/d-c-publisher-local-news-now-closed-two-sites-last-year-but-its-still-bullish-on-advertising/
| title = D.C. publisher Local News Now closed two sites last year, but it’s still bullish on advertising
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 11 January 2017
| accessdate = 12 October 2024
| ref = {{harvid|Lichterman|2017}}
}}
