“When you consider how publishers might compete with the platforms going forward, it seems likely it will take the same thoughtful and high-minded approach around advertising that we take now with our content.” M. Scott Havens
“The link between advertising and news that has for so long provided so much of the money invested in professional journalism is coming apart.” Rasmus Kleis Nielsen
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
But the site may live on under other management. “We simply haven’t been able to develop the financial model of big-ticket, Catholic-based advertisers that was envisioned when we launched Crux back in September 2014.”
Lichterman, Joseph. "How a local startup in Charlotte, North Carolina thinks it can make online advertising work." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 20 Oct. 2015. Web. 12 Oct. 2024.
APA
Lichterman, J. (2015, Oct. 20). How a local startup in Charlotte, North Carolina thinks it can make online advertising work. Nieman Journalism Lab. Retrieved October 12, 2024, from https://www.niemanlab.org/2015/10/how-a-local-startup-in-charlotte-north-carolina-thinks-it-can-make-online-advertising-work/
Chicago
Lichterman, Joseph. "How a local startup in Charlotte, North Carolina thinks it can make online advertising work." Nieman Journalism Lab. Last modified October 20, 2015. Accessed October 12, 2024. https://www.niemanlab.org/2015/10/how-a-local-startup-in-charlotte-north-carolina-thinks-it-can-make-online-advertising-work/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/how-a-local-startup-in-charlotte-north-carolina-thinks-it-can-make-online-advertising-work/
| title = How a local startup in Charlotte, North Carolina thinks it can make online advertising work
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 20 October 2015
| accessdate = 12 October 2024
| ref = {{harvid|Lichterman|2015}}
}}
