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Justin EllisOctober 19, 2015

What’s actually working in digital advertising? 8 publishers on how they’re bringing in money

Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.

Here are the three steps Facebook took to build a mobile advertising empire out of its News Feed

Madeline WelshJuly 22, 2015

“People like a website without advertising”: The thinking behind a newspaper’s ad-free membership

“This isn’t going to be the thing that saves journalism or The Salt Lake Tribune, but I think it’s another oar in the water.”

Pando pivots to rely on reader revenue over advertising

Joshua BentonJune 10, 2015

A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads

Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.

Joseph LichtermanApril 1, 2015

The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising

“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”

The newsonomics of Talking Points Memo’s native advertising shift

The liberal political site is betting on something less commodified than banner advertising to find sustainable revenue — and to better take advantage of its unique audience. Ken Doctor

Native advertising is growing at The New York Times

Like it or not, native advertising is squarely inside the big news tent

Maybe it’s just a new iteration on the advertorials newspapers and magazines have run for decades. Maybe it’s a scurrilous devaluation of journalism. Either way, it’s here, and at the highest levels of the business. Joshua Benton

Here’s more pessimism for print advertising