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It’s time to prioritize audiences we know we can’t monetize

“When a news outlet’s business model is designed solely to serve an audience of means, they ignore worthy audiences who could profoundly benefit from high-quality journalism, but lack the means to pay for it.” Laxmi Parthasarathy

We get past “post-platform”

“With a seemingly limitless number of platforms on which to meet and engage audiences — but still a finite number of hours in the day — teams will need to develop frameworks to understand where to start, stop, and pivot.” Sarah Marshall

Hanaa' TameezDecember 4, 2023

Here’s how 13 news outlets are using LinkedIn newsletters

“While you’re less at the whim of the algorithm, it’s still social media.”

Benjamin Toff, Ruth Palmer and Rasmus Kleis NielsenNovember 30, 2023

So who are the consistent news avoiders?

“No single variable is more predictive of whether someone consistently avoids news than their level of interest in politics and civic affairs.”

Patrick EgwuNovember 28, 2023

“African media houses must do more investigative reporting to stay relevant”

Manasseh Azure Awuni, founding editor-in-chief of The Fourth Estate, on the challenges faced by journalists in his native Ghana and beyond.

Madeleine BairOctober 24, 2023

What El Tímpano learned training 100+ Latino immigrants on disinformation defense

COVID-19 wasn’t the most common issue that workshop participants brought up. Neither was politics. What was? Consumer fraud.

Sisanda Nkoala, Blessing Makwambeni and Trust MatsileleOctober 24, 2023

Young South Africans are shaping the news through community radio — via social media

“This would sustain community radio and enhance its role as a vital source of alternative voices, diverse perspectives, and local engagement.”

Mark Coddington and Seth LewisOctober 12, 2023

The news will not find you on TikTok

Plus: The “labor” of avoiding news, a study of disagreements between journalists and their bosses about objectivity, and the effects of Trump’s criticisms of Fox News.

Hanaa' TameezSeptember 13, 2023

A new station in Mexico City is making radio for social media — and filling local news gaps

“We aren’t, and do not want to be, like the traditional radio stations in Mexico.”

Kirsten EddyJune 26, 2023

The “passive news consumer” is on the rise

“We find that news users who say their experiences engaging with news online are negative (21%) are nearly four times as likely as those who say they are positive (6%) to not participate at all with news.”