We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Advertising to attract new readers isn’t a new or unique practice, but 1440 has taken the model to an extreme. The company runs ads on all the main social media channels, encouraging people to subscribe to its daily news summary. Its average cost-per-acquisition starts at around $3 per reader, [CEO Tim] Huelskamp says. At a pace of a quarter of a million new signups per month that would imply a monthly marketing budget of the better part of $1m.” —
Tags:
1440,
newsletters,
Press Gazette
