We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
An interview with advertising titan Martin Sorrell. The availability of metrics and measurement online penalizes print and “advantages online, because the standards of viewability for example on video online are much lower than the standards that we apply on the off-line side.” —JB
Tags:
advertising,
Don Draper,
Martin Sorrell,
metrics,
viewability
