We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
International News Media Association / Paula Felps
/ Jan 28, 2025“To attract interest and create a buzz that would pay off with more subscriptions, the marketing team enlisted the help of Allen Swapan, a fictional character and protagonist of the original series, Myself Allen Swapan…By making the gangster the face of its campaign, Chorki picked up a nationwide buzz and “Myself Allen Swapan” landed on the must-see content list.” —SS
Tags:
Chorki,
Myself Allen Swapan,
Prothom Alo,
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