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Local journalists try new methods to reach, serve, and build trust with audiences
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Jemma Brackebush / Aug 26, 2016
“One of [Denise] Law’s main focuses is to build brand awareness in the U.S., which is The Economist’s biggest market for circulation (837,137 copies, per ABC report) and accounts for half of its online audience. Law said the Economist is planning a big push into the U.S during the presidential elections, where its deputy community editor, Adam Smith, will be planted in the D.C. office for seven weeks to help drive election coverage on social platforms.”
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