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Why do broadcast journalists look and talk the way they do? Look to the imagined audience.
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Ryerson Review of Journalism / Amy Van Den Berg / Jun 11, 2018
“On May 5, 2015, Canadaland launched Commons and promised new additions for each financial milestone, including increases to pay and benefits for each member of his staff (excluding [Jesse Brown] himself). A year later, after hitting $12,500 a month, it added The Imposter, and today Canadaland has 18 sponsors, and monthly Patreon contributions are just under $22,000 (U.S.). Crowdfunding has increased almost 80 percent in two years, and the sour beer is the latest way to draw more supporters. Patrons receive paraphernalia such as a copy of the network’s own satirical book, The Canadaland Guide to Canada, a bottle opener, socks, a T-shirt or, for $2 (U.S.), the Canadaland coloring book.”
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