We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
11.7 per cent of online display ad impressions were blocked in 2015 in the U.S., according to adblocking solutions company Optimal.com. The company forecasts that display ad revenues for U.S. media owners will amount to $38.8 billion, instead of the earlier forecast $50 billion, based on its adblocker tracking data and details extrapolated from a consumer survey by Wells Fargo Security. —SW
Tags:
ad impressions,
adblockers,
adblocking,
digital advertising,
Optimal.com
