We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“For marketers in categories that haven’t pressed pause altogether — typically those in categories heavily impacted by the pandemic like travel, tourism, restaurants and some entertainment have stopped advertising — reworking marketing plans amid the coronavirus is the new norm. For some, it’s about figuring out how to retool out-of-home and events plans for elsewhere. For others, it’s about reducing frequency on television and online, especially next to news about the virus. Agencies say there is no one-size-fits-all approach to what clients press pause on or retool.” —
Tags:
advertising,
coronavirus,
marketing
