We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“We use banners as little billboards now. We use them strategically as incredibly cheap (so cheap) repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. That’s okay. We use them accordingly, and the cost has been adjusted down to make them a perfectly great buy even though most people don’t see them.” —JE
Tags:
ad formats,
banner ads,
native advertising,
online advertising,
Rick Webb
